Search Engine Optimization is the process of increasing the visibility of a website in a search result. Naturally, in a search result, the websites appearing at the top of the list are preferred by the users. In SEO we adopt certain methods by which the search engine ranks our website at the top in contrast to millions of others websites about the same topic. Therefor increasing the traffic to a page and advertising cost. An SEO analyst reviews and implements changes to website so they are optimized for the search engines and are ranked better in search results.
AIMS IT Solutions & IT Academy provides short courses for Search Engine Optimization (SEO). Making and maintaining website is one thing, making it successful and accessible to everyone is another; SEO lets you do just that. A stunning website must also be rated higher by the search engines. By taking these courses one can learn how SEO works and know how Internet marketing or website advertisement works. Increasing traffic to a website is a great concern these days which can take a business to next level, therefor SEO offers great career opportunity in digital marketing.